Netherlands Aesthetic Devices Market Size, Share, Trends & Forecast (2024)

Netherlands Aesthetic Devices Market Size And Forecast

Netherlands Aesthetic Devices Market size was valued at USD 445 Billion in 2023 and is projected to reach USD 800 Billion by 2031, growing at a CAGR of 7.6% from 2024 to 2031.

• In the Netherlands, aesthetic devices are medical devices used for non-surgical cosmetic treatments that improve appearance, promote skin health, and address age-related problems. These devices, which include laser systems, light-based devices, ultrasound, radiofrequency, and microdermabrasion equipment, are commonly used for skin rejuvenation, hair removal, tattoo removal, wrinkle reduction, and body sculpting. at the Netherlands, these devices are used at medical aesthetic clinics, dermatology centers, and occasionally specialized beauty salons, allowing practitioners to provide safe and effective treatments that are tailored to patients’ specific aesthetic objectives and concerns.
• As demand for minimally invasive cosmetic procedures increases, the future of aesthetic devices in the Netherlands seems promising. AI-powered diagnostics, advances in laser technology, and devices with enhanced energy-based systems are expected to broaden therapy options. The Dutch public places a high value on skin health and anti-aging remedies, therefore aesthetic devices are likely to evolve to provide increasingly safer, more efficient, and tailored treatments.
• Regulatory frameworks focusing on patient safety and device efficacy will continue to shape the adoption of modern technologies in the aesthetic field, promoting the steady expansion and acceptance of aesthetic devices in the country.

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Netherlands Aesthetic Devices Market Dynamics

The key market dynamics that are shaping the Netherlands aesthetic devices market include:

Key Market Drivers

• Rising Disposable Income and Beauty Consciousness: Rising disposable income and increased appearance consciousness are the primary drivers of aesthetic treatments in the Netherlands. According to CBS, the average family disposable income in the country will increase by 3.2% in 2022, allowing more people to afford cosmetic operations. The Netherlands Association of Cosmetic Medicine (NVCG) estimated a 45% increase in aesthetic treatments between 2019 and 2023, with non-invasive procedures accounting for 78% of them. This trend is driven by increased financial capacity and more beauty awareness, as people seek affordable, minimally invasive methods to improve their look and address age-related problems without undergoing surgery.
• Rising Disposable Income and Beauty Consciousness: Advances in technology in non-invasive procedures are driving the expansion of aesthetic treatments in the Netherlands. From 2020 to 2023, the Dutch Healthcare Authority (NZa) reported a 28% growth in aesthetic clinics using laser and energy-based devices, while the Dutch Association of Aesthetic Medicine (NVEG) reported that 65% of aesthetic treatments in 2023 would use this modern technology. The attractiveness of safer, more effective, and faster treatment alternatives allows patients to attain cosmetic results with less downtime and risk, which is consistent with the growing desire for non-invasive beauty solutions.
• Increasing Social Media Influence and Beauty Standards: Increasing social media influence and changing beauty standards are major drivers of aesthetic operations in the Netherlands. According to the Netherlands Health Consumers Organization, 42% of patients in 2023 cited social media as their key incentive for obtaining aesthetic treatments. According to the Netherlands Digital Marketing Association, Instagram usage will increase by 15% each year between 2020 and 2023, with beauty-related content consumption increasing by 55%.

Key Challenges

• High Initial Costs: The purchase and upkeep of advanced aesthetic instruments, like those used for radiofrequency, laser, and ultrasound operations, can be expensive. Smaller clinics and startups that do not have the funds to invest in the newest technologies may find these costs to be a significant obstacle. Furthermore, the requirement for consumable supplies and continuous maintenance raise operating costs, making it more difficult for smaller enterprises to turn a profit.
• Intense Competition: Prominent European producers and well-known global names like Cynosure, Alma Lasers, and Lumenis are present in plenty on the Dutch market. Because of the intense rivalry, it is difficult for newcomers to enter the industry and become well-known. Companies that want to stand out from the competition must identify their unique selling propositions and make significant investments in marketing and customer education.
• Strict Regulation: The Medical Device Regulation (MDR) of the European Union was created to guarantee the effectiveness and safety of medical devices, including those used for cosmetic purposes. Although this helps consumers by upholding high standards, manufacturers find it difficult to comply with these requirements because of the rigorous documentation, testing, and compliance processes required. This may hinder innovation and make it harder for smaller businesses to compete by raising expenses and delaying the release of new devices.

Key Trends

• Developments in Multifunctional Device: Multifunctional aesthetic gadgets have been increasingly developed and adopted. Integrating several technologies, including radiofrequency, intense pulsed light (IPL), and lasers, onto a single platform enables clinics to provide a range of treatment choices without requiring separate equipment for each service. This lowers expenses for providers while simultaneously giving them more flexibility to meet a greater variety of client needs, which boosts operational effectiveness and client satisfaction.
• Artificial Intelligence (AI) and Smart Technology Integration: The accuracy and effectiveness of treatments are being improved by the integration of AI and smart technology in aesthetic devices. AI can help map skin disorders, provide treatment plans, and make in-the-moment modifications during treatments to lower risks and improve results. Smart sensor-equipped devices with feedback mechanisms can automatically adjust settings to the patient’s skin type and response, making treatments safer and more efficient.
• Growing Need for At-Home Equipment: As people look for ways to continue their beauty routine outside of clinics, there is an increasing need for at-home aesthetic equipment. Reliable and advanced home-use equipment has increased in sophistication, such as portable laser hair removal devices and LED masks for skin rejuvenation. This pattern represents a move toward self-care, convenience, and the desire to supplement expert therapies with options for home maintenance.

Netherlands Aesthetic Devices Market Regional Analysis

Here is a more detailed regional analysis of the Netherlands aesthetic devices market:

• According to the Dutch Healthcare Authority (NZa), the market for aesthetic devices in the Netherlands is expected expand significantly, reaching €890 million in 2023 and €1.2 billion by 2028. This growth is being driven by an aging demographic, with Statistics Netherlands (CBS) indicating that the 65+ population increased to 20.1% in 2021 and is projected to reach 25.6% by 2040. This demographic transition has increased demand for cosmetic procedures, resulting in a 32% increase in treatments between 2020 and 2023, as older persons seek anti-aging and rejuvenation options. Rising disposable incomes—up 3.2% in 2022, according to CBS—have encouraged more people to seek cosmetic treatments, with the Netherlands Association of Cosmetic Medicine (NVCG) reporting a 45% increase in procedures between 2019 and 2023.
• Technological advances also drive industry growth, with energy-based devices accounting for 62% of the market, according to the Dutch Healthcare industry Report 2023. Laser devices alone experienced a 28% increase in installations between 2021 and 2023, indicating the growing popularity of non-invasive treatments. Skin rejuvenation procedures have the highest demand, accounting for 40% of the market, followed by body contouring, hair removal, and tattoo removal.
• The Dutch Consumer Healthcare Information Center reports a 35% annual increase in non-invasive operations since 2020, indicating a shift toward low recuperation choices. Major firms are reinforcing this trend by investing in R&D, with aesthetic device patents in the Netherlands expected to rise 40% between 2021 and 2023, driven by customer demand for effective, cutting-edge treatments.

Netherlands Aesthetic Devices Market: Segmentation Analysis

The Netherlands aesthetic devices market is segmented on the basis of Type of Device, Application, and End-User.

Netherlands Aesthetic Devices Market, By Type of Device

• Energy Based Aesthetic Devices
• Non-Energy Based Aesthetic Devices

Based on Type of Devices, the market is segmented into Energy-based Aesthetic Devices, and Non-energy Based Aesthetic Devices. Energy-Based Aesthetic Devices dominate the market, with a significant percentage due to increasing demand for laser-based and radiofrequency treatments used in skin resurfacing and body contouring. Non-Energy Based Aesthetic Devices are rapidly expanding, driven by a growing desire for injectables and minimally invasive treatments that provide quick recovery and natural-looking outcomes. Both groups benefit from technical developments and growing consumer interest in nonsurgical aesthetics.

Netherlands Aesthetic Devices Market, By Application

• Skin resurfacing and Tightening
• Body contouring & Cellulite reduction
• Hair removal
• Tattoo removal
• Breast Augmentation

Based on Application, the market is segmented Into Skin Resurfacing And Tightening, Body Countering & Cellulite Reduction, Hair Removal, Tattoo Removal, and Breast Augmentation. Skin Resurfacing and Tightening dominates due to high demand for anti-aging treatments and advances in laser technology that provide effective wrinkle and skin texture solutions. Body Contouring and Cellulite Reduction is the fastest-growing area, due to to an increased emphasis on non-invasive body shaping choices. This expansion is fuelled by increased customer interest in achieving body aesthetics with minimal downtime, together with technology breakthroughs in radiofrequency and ultrasound-based body shaping treatments.

Netherlands Aesthetic Devices Market, By End-User

• Hospital
• Clinic
• Home setting

Based on End-User, the market is segmented into Hospital, Clinic, and Home setting. Clinics are the most popular setting, owing to their specialized expertise and extensive range of modern cosmetic procedures, such as skin resurfacing and body contouring. The Home Setting is the fastest-growing area, with customers increasingly turning to portable, user-friendly aesthetic devices for convenience and cost-effectiveness, particularly for treatments like hair removal. This expansion is driven by increased customer demand in at-home beauty solutions and ongoing advancements in home-use devices technology.

Key Players

The Netherlands Aesthetic Devices Market is highly fragmented with the presence of a large number of players in the market. Some of the major companies include Alma Lasers, Lumenis Inc., Johnson and Johnson, AbbVie (Allergan Inc.), Entercare, Cynosure, Sciton Inc., Aerolase, Merz Pharmaceuticals, and Bausch Health Companies. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Netherlands Aesthetic Devices Market Recent Developments

• In November 2024, Galderma led the market for aesthetic injectables, especially with its solutions based on hyaluronic acid and botulinum toxin. The company released new anti-aging treatments and concentrated on growing its line of innovative injectables, which is increasing its market share in the Netherlands.
• In April 2024, Alma Lasers, a leading manufacturer of energy-based cosmetics, unveiled new non-invasive laser and radiofrequency technology. It is anticipated that these developments will strengthen its standing in the Netherlands’ skin resurfacing and body contouring markets.

Report Scope

Research Methodology of Verified Market Research:

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
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• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
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1 INTRODUCTION OF NETHERLANDS AESTHETIC DEVICES MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 NETHERLANDS AESTHETIC DEVICES MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 NETHERLANDS AESTHETIC DEVICES MARKET, BY TYPE OF DEVICE
5.1 Overview
5.2 Energy Based Aesthetic Devices
5.3 Non-Energy Based Aesthetic Devices

6 NETHERLANDS AESTHETIC DEVICES MARKET, BY APPLICATION
6.1 Overview
6.2 Skin resurfacing and Tightening
6.3 Body contouring & Cellulite reduction
6.4 Hair removal
6.5 Tattoo removal
6.6 Breast Augmentation

7 NETHERLANDS AESTHETIC DEVICES MARKET, BY END-USER
7.1 Overview
7.2 Hospital
7.3 Clinic
7.4 Home setting

8 NETHERLANDS AESTHETIC DEVICES MARKET COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Alma Lasers
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments

9.2 Lumenis Inc.
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments

9.3 Johnson and Johnson
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments

9.4 AbbVie (Allergan Inc.)
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments

9.5 Entercare
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments

9.6 Cynosure
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Developments

9.7 Sciton Inc.
9.7.1 Overview
9.7.2 Financial Performance
9.7.3 Product Outlook
9.7.4 Key Developments

9.8 Aerolase
9.8.1 Overview
9.8.2 Financial Performance
9.8.3 Product Outlook
9.8.4 Key Developments

9.9 Merz Pharmaceuticals
9.9.1 Overview
9.9.2 Financial Performance
9.9.3 Product Outlook
9.9.4 Key Developments

9.10Bausch Health Companies
9.10.1 Overview
9.10.2 Financial Performance
9.10.3 Product Outlook
9.10.4 Key Developments

10 KEY DEVELOPMENTS
10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 Appendix
11.1 Related Research

Report Research Methodology

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

Econometrics and data visualization model

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2027

We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.

Primary validation

Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:

• Established market players
• Raw data suppliers
• Network participants such as distributors
• End consumers

The aims of doing primary research are:

• Verifying the collected data in terms of accuracy and reliability.
• To understand the ongoing market trends and to foresee the future market growth patterns.

Industry Analysis Matrix

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