About Us - Inspire Brands (2024)

About Us - Inspire Brands (1)$32.5B+ in Global System Sales

About Us - Inspire Brands (2)32,600+ Restaurants

About Us - Inspire Brands (3)675,000+ Company and Franchise Team Members

About Us - Inspire Brands (4)$9B Global Digital
Sales

About Us - Inspire Brands (5)57 Global Markets

About Us - Inspire Brands (6)2,900+ Franchisees

Inspire was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.

Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.

We’re building a purpose-driven organization with a common cultural foundation – toignite and nourish flavorful experiences.Inspire is investing in best-in-class Centers of Excellence across a suite of shared servicesto enable efficient operations and drive competitive advantage for our brands. While each brand maintains its own distinct identity,we all share a commitment to fostering a winning culture and organization.

At Inspire, we aremavericksandvisionaries. We spark a culture of innovation that welcomes great ideas to thrive at every level. From the restaurant to the boardroom, we’re building a company that gives our 670,000+ corporate and franchise team members a seat at the table.

Asachievers, we share ideas, learn from our mistakes, and always seek to find a better way forward. Across our business, we are fostering a spirit of collaboration that enables brands to listen, learn, and build off the strengths of one another. We approach every relationship asallies, striving to be a partner of choice to our colleagues, vendors, and franchisees.

And asgood citizens, we strive to elevate each other and the communities we serve.

In just six years, the Inspire portfolio has grown to encompass more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets and all 50 states.

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History of Inspire

  • 01

    Feb 2018

    Inspire Brands is founded

    Inspire Brands is founded following Arby’s acquisition of Buffalo Wild Wings and Rusty Taco, launching the company’s vision of bringing together a portfolio of distinct, highly-valued brands. The company operates 4,600+ restaurants globally.

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  • 01

    Jun 2018

    Arby’s sets World Records

    Arby’s sets Guinness World Records for world’s largest and smallest ads to celebrate the completion of its nationwide conversion to Coca-Cola beverages.

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  • 01

    Dec 2018

    Inspire Acquires SONIC Drive-In

    Inspire acquires SONIC Drive-In, the largest national drive-in chain in the United States.

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  • 02

    Dec 2018

    New BWW Prototype

    Buffalo Wild Wings unveils a new sports bar design that brings the brand back to its roots as a great American sports bar.

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  • 01

    Jan 2019

    Inspire Enters 2019

    Inspire enters the new year with more than 8,300 restaurants, generating $12+ billion in annual sales.

  • 02

    Sep 2019

    BWW Partners With BetMGM

    Buffalo Wild Wings announces a first-of-its-kind partnership with MGM Resorts International and its sports betting venture, Roar Digital.

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  • 01

    Oct 2019

    Inspire Acquires Jimmy John’s

    Inspire acquires Jimmy John’s, the #1 owned delivery sandwich brand in the United States.

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  • 01

    Dec 2019

    Freaky Fast Rewards

    Jimmy John’s announces the launch of its first-ever customer-loyalty program — Freaky Fast Rewards®.

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  • 01

    Jan 2020

    Inspire Enters 2020

    The Inspire portfolio encompasses more than 11,000 restaurants and $14+ billion in annual sales.

  • 01

    Feb 2020

    SONIC New Ad Campaign

    Sonic introduces a new advertising campaign and brand identity encouraging guests to embrace and personalize the brand’s good-natured and fun-loving culture with THIS IS HOW WE SONIC.

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  • 01

    May 2020

    First BWW GO Opens

    Buffalo Wild Wings opens its first ‘GO’ model restaurant in Atlanta, GA. The new restaurant format is designed specifically for takeout and delivery orders.

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  • SONIC Unveils Drive-In Design

    Sonic unveils the first drive-in of the brand’s new restaurant design, providing a fun and inviting space for guests to enjoy a moment of carefree bliss in their daily routine.

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  • 01

    Oct 2020

    Arby’s Expands to Mexico

    Arby’s opens its first restaurant in Guadalajara, Mexico, featuring an exclusive menu of high-quality, slow-cooked and freshly sliced meats.

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  • 01

    Dec 2020

    Inspire Acquires Dunkin’ Brands

    Inspire welcomes Dunkin’ and Baskin-Robbins to its family of brands, becoming the 2nd largest restaurant company in the U.S.

  • 01

    Feb 2021

    JJ’s First Super Bowl Ad

    Jimmy John’s launches its new advertising campaign featuring Tony Bolognavich, the “King of Cold Cuts”, during the NFL championship game.

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  • 01

    Mar 2021

    1,000th Dunkin’ Next Gen

    Dunkin’ proudly celebrates the opening of its 1,000th Next Gen restaurant in Woodstock, GA.

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  • 01

    May 2021

    Innovation Center Opens

    Inspire opens its industry-leading Innovation Center in Sandy Springs, GA, a 15,000-sq.-ft. flex space where teams can test new equipment, design improvements, modular kitchen stations, robotics, & demonstration areas and utilize an in-house studio for producing marketing materials.

  • 01

    Jul 2021

    JJ’s Launches First LTO

    Continuing the momentum of their brand evolution, Jimmy John’s launches new Summer Sandwich Wraps, venturing into a new territory of sandwich innovation.

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  • 01

    Nov 2021

    Alliance Kitchen Opens

    Inspire opens the first ghost kitchen launched, owned, and operated by a multi-brand restaurant company in Atlanta, GA.

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  • 01

    Jan 2022

    Inspire Enters 2022

    Inspire closes out 2021 with 31,700+ restaurants around the world, generating $30+ billion in global system sales for the first time.

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  • 01

    Mar 2022

    SONIC Implements Mobile Tipping

    Sonic completes the implementation of mobile tipping for carhops, giving customers the chance to tack on a tip to orders that are placed via their smartphones for pickup or in-car consumption.

  • 01

    Apr 2022

    Baskin-Robbins Rebrands

    Baskin-Robbins celebrates the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay” – appreciating every moment, no matter how big or small.

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  • 01

    May 2022

    Arby’s Launches First Burger

    Arby’s first-ever burger, featuring a premium Wagyu beef blend, elevates the QSR burger experience and sells out in just six weeks. The menu item was so popular, it was ultimately brought back later that year to much acclaim and fanfare.

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  • 01

    Sep 2022

    MMM. SONIC.

    Sonic launches a new, scripted advertising campaign and creative platform that journeys into the minds of guests to spotlight the brand’s unique personality and menu innovations.

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  • 01

    Oct 2022

    Dunkin’ Rewards

    Dunkin’ rolls out its improved loyalty program nationwide. The revamped program introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and an all-new Boosted Status.

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Our Culture

About Us - Inspire Brands (7)

Inspire Leadership Team

Paul Brown *

Kate Jaspon *

Chief Financial Officer

Scott Murphy *

Chief Brand Officer

Dan Lynn *

Chief Commercial and Restaurant Officer

Christian Charnaux *

Chief Growth Officer

Nils H. Okeson *

Natalie Rothman *

Chief People Officer

Yasir Anwar *

Chief Technology Officer

John Kelly *

President, Inspire Company Restaurants

Rita Patel

Brand President, Arby’s

Jonathan Biggs

Brand Head, Baskin-Robbins

John Bowie

Brand President, Buffalo Wild Wings

James North

Brand President, Jimmy John’s

Jim Taylor

Brand President, SONIC

Michael Haley

Christopher Fuller

Chief Communications and Impact Officer

Christopher Held, PhD

Chief Supply Officer

Jason Maceda

Chief Development Officer

* Members of the Management Committee

Our Board of Directors

Neal Aronson

Founder and Managing Partner, Roark Capital Group and Co-Founder, Inspire Brands

Michelle Jarrard

CEO, BioCircuit Technologies

Wonya Lucas

President and CEO, Hallmark Media

Erik Morris

Chief Investment Officer, Roark Capital Group

H. Palmer Proctor Jr.

CEO, Ameris Bank and CEO, Ameris Bancorp

Steve Romaniello

Senior Advisor, Roark Capital Group

Marc Rosen

CEO, JCPenny

About Us - Inspire Brands (8)

Erik Morris

Chief Investment Officer, Roark Capital Group

Erik Morris joined Roark in 2007, is a member of Roark’s Investment Committee and currently serves as the Chief Investment Officer. He has spent more than 20 years in private equity where he primarily focused on multi-location, consumer-oriented businesses. Prior to joining Roark, Morris was a Partner at Grotech Capital Group, a private equity firm based in Baltimore, MD. Prior to joining Grotech, Morris worked in the investment banking division of Deutsche Bank and its predecessor entities, BT Alex. Brown, and Alex. Brown & Sons. Morris received a B.S. from the Kenan-Flagler School of Business at the University of North Carolina at Chapel Hill.

About Us - Inspire Brands (9)

Jonathan Biggs

Brand Head, Baskin-Robbins

Jonathan Biggs serves as the Brand Head of Baskin-Robbins US, part of the Inspire family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Biggs leads a growing Team 31 comprised of over 1,200 franchisees with over 2,500 shops across the country. He has been withDunkin’ and Baskin-Robbins for 14 years, holding various roles building successful shop operations and strengthening franchisee relationships.

In his previous position as Vice President of Operations, he led simplification efforts and guest experience in shops. His passion for empowering his team to propel the growth of Baskin-Robbins is evident in his leadership.

Biggs is an alumnus of Georgia Institute of Technology where he received a bachelors degree in engineering.

About Us - Inspire Brands (10)

H. Palmer Proctor Jr.

CEO, Ameris Bank and CEO, Ameris Bancorp

Palmer Proctor is CEO of Ameris Bank and CEO of Ameris Bancorp and serves on the Board of Directors of both. Proctor holds degrees from Auburn University and The Stonier Graduate School of Banking, Georgetown University. He is a director of Brown & Brown, Inc., a member of the Advisory Board of Allied Financial, director of Choate Construction Company and served as past chairman of the Georgia Bankers Association. Proctor is involved in many civic activities, serving as emeritus director and past president of Callanwolde Fine Arts Center, former trustee of Fernbank Museum of Natural History, past cabinet member for the Westside Future Fund Campaign and administrative chairman of Peachtree Road United Methodist Church. He is also a member of the Rotary Club of Atlanta and the Buckhead Lions Club. Proctor and his wife founded the Night of Hope Gala, supporting research for MDA/ALS (Lou Gehrig’s disease) and serves on its executive committee. In August 2021, Proctor was recognized by the Atlanta Business Chronicle as one of the Most Admired CEOs.

About Us - Inspire Brands (11)

Wonya Lucas

President and CEO, Hallmark Media

Wonya Lucas is president and chief executive officer of Hallmark Media. Lucas oversees the company’s portfolio of entertainment brands, including linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand service Hallmark Movies Now.

Prior to joining Hallmark Media in August of 2020, Lucas was president and chief executive officer of Public Broadcasting Atlanta, where she oversaw Atlanta’s NPR (WABE) and PBS (ATL PBA) stations. Previously, she was president and chief executive officer of TV One, where she became the second African American woman to hold the president and chief executive officer role at a cable television network. Prior to joining TV One, Lucas held several positions at Discovery Communications, including executive vice president and chief operating officer for Discovery Channel and Science Channel, and global chief marketing officer, which entailed oversight of marketing in 210 countries and over 130 networks.

Before joining Discovery Communications in 2008, Lucas served as general manager and executive vice president of The Weather Channel Networks, where she was responsible for corporate strategy and development and strategic marketing for The Weather Channel, Weather Channel radio and weather.com. She joined The Weather Channel Networks from Turner Broadcasting System, where she acted in a variety of roles, including senior vice president of strategic marketing for CNN (cnn.com, CNN radio, CNN Networks Worldwide and HLN); vice president of business operations and network development for TNT and TBS; and vice president of entertainment marketing for TNT Entertainment properties.

Earlier in her career, Lucas spent several years in various brand management roles for The Coca-Cola Company and Clorox.

Lucas currently serves on the Peabody Awards Board of Jurors, Sundance Institute Board of Trustees, as well as The Cable Center’s and NCTA’s Board of Directors. She received an MBA in Finance and Marketing from The Wharton School at the University of Pennsylvania and BS Industrial Engineering from the Georgia Institute of Technology. In 2022, she was named among The Hollywood Reporter’s Power 100 Women in Entertainment, Adweek’s TV Executive of the Year, a Multichannel News Wonder Woman, and WICT Networks’ Woman of the Year (Programmer). Most recently, she was named to The Cable Center’s Hall of Fame and Broadcasting and Cable’s Hall of Fame.

Lucas is based in the company’s Studio City office and reports to Mike Perry, president and chief executive officer of Hallmark Cards, Inc.

About Us - Inspire Brands (12)

Marc Rosen

CEO, JCPenny

Marc Rosen is the chief executive officer of JCPenney. Rosen is focused on leading transformational growth through the next era of the business and strengthening omnichannel capabilities to deliver a seamless shopping experience for customers however they choose to shop.

Rosen has over 25 years of retail and e-commerce experience having previously served as executive vice president and president of Levi Strauss Americas at Levi Strauss & Co., leading commercial operations for Levi's®, Dockers®, Signature by Levi by Levi Strauss & Co.TM, and Denizen® brands across all channels. As leader of the company's Digital Enterprise Office, he drove the digital strategy for one of the world's largest brand-name apparel companies.

During his tenure at Levi Strauss & Co., Rosen held executive-level roles overseeing their direct-toconsumer business. In this position, he was responsible for leading the company's global e- commerce and retail businesses, including 3,000 stores, resulting in transformational growth. Prior to Levi Strauss & Co., Rosen spent 14 years at Walmart Inc. in a variety of senior leadership functions, ultimately serving as senior vice president of global e-commerce. He began his career at Ernst & Young, providing strategic retail advisory services.

Rosen holds a bachelor's degree from the University of Michigan and earned his master's degree in business administration from the University of Chicago Booth School of Business.

About Us - Inspire Brands (13)

Michelle Jarrard

CEO, BioCircuit Technologies

Michelle Jarrard is the CEO of BioCircuit Technologies, an early-stage medical device company focused on peripheral nerve repair and neurorehabilitation. Prior to the launch of BioCircuit, Jarrard served as Managing Director of the GRA Venture Fund, a venture capital fund focused on early-stage companies commercializing intellectual property developed on local university campuses.

Jarrard entered the technology start-up space following a 25-year career at McKinsey & Company. While there, she was a Senior Partner and the Firm's global Chief HR & Talent Officer, and a member of the Firm’s Global Operating Committee, with responsibilities spanning the Firm’s 50+ country footprint. She spent the first half of her career at McKinsey as a client-serving consultant and partner specializing in operations improvement.

Jarrard is also a Board Member of two public companies, Lazard Ltd and Crawford & Company. She was a Trustee of Children's Healthcare of Atlanta (2012-2019) and a Trustee of the Georgia Tech Foundation Board (2014-2019).

Jarrard has an MBA from Harvard Business School and a Bachelor of Industrial Engineering from Georgia Tech. Michelle has resided in Canada, the US and England. She and her husband, Jimmy, reside in Atlanta and have two grown children.

About Us - Inspire Brands (14)

Neal Aronson

Founder and Managing Partner, Roark Capital Group and Co-Founder, Inspire Brands

Neal Aronson founded Roark Capital Group in 2001 and is a member of Roark’s Investment Committee. In addition to his responsibilities as Managing Partner, Aronson is most actively involved in Roark’s investments in Inspire Brands, Driven Brands, FOCUS Brands and Primrose Schools, and was previously the Chairman of the Board of Roark’s prior investment in Wingstop. Prior to founding Roark, Aronson was Co-Founder and CFO of U.S. Franchise Systems (“USFS”). Aronson helped transform USFS from one brand with 22 hotels in nine states to three brands with more than 500 hotels in 50 states and five countries, making USFS the tenth largest hotel company in the United States. Prior to founding USFS, Aronson was a Principal of Odyssey Partners, L.P., a private investment partnership founded by Jack Nash and Leon Levy. Prior to Odyssey, Aronson was a Principal and General Partner at Acadia Partners, L.P. (now Oak Hill Partners) and subsequently a Managing Director of a successor company, Rosecliff Inc. Aronson began his career in the corporate finance department at Drexel, Burnham, Lambert Incorporated. Aronson received a B.A. from Lehigh University.

About Us - Inspire Brands (15)

Steve Romaniello

Senior Advisor, Roark Capital Group

Steve Romaniello is Senior Advisor of Roark Capital Group and is also a member of the Board of Directors of FOCUS Brands. A native of Stamford, CT, and a Tufts University graduate, Romaniello is also a member of the Board of Directors and sits on the Executive Committee of Share our Strength, the nation’s leading charity focused on food security in the United States. Romaniello is a member of the International Franchise Association’s Hall of Fame, is the recipient of the IFA’s Ronald E. Harrison Award for his work in the area of Diversity, Nation’s Restaurant News Golden Chain Award, and IFMA’s Silver Plate Award. Romaniello and his wife Tina reside in Saint Petersburg, FL.

About Us - Inspire Brands (16)

Paul Brown

Co-Founder & Chief Executive Officer

Paul Brown serves as Co-Founder and Chief Executive Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants. In 2023, its brands achieved more than $32.5 billion in global system sales. Inspire is supported by more than 675,000 company and franchise team members.

Inspire is a global restaurant company with a combination of strong, differentiated brands tightly integrated around a shared data and technology-enabled platform which drives enhanced value for franchisees and other stakeholders.

At Inspire, Brown led the transformation of the Arby’s brand as well as the acquisitions and integrations of Buffalo Wild Wings and Sonic in 2018, Jimmy John’s in 2019, and the $11.3 billion acquisition of Dunkin’ Brands in 2020.

Before Inspire, Brown served as President of Brands and Commercial Services of Hilton Worldwide. Brown was the company’s global leader in brand management, product standards, marketing, sales, pricing, e-commerce, loyalty programs, franchise relations, and information technology.

Brown also served with Expedia, Inc., the world’s leading online travel company, as President of Expedia.com and Expedia’s Partner Services Group. Before Expedia, Brown was a partner at the McKinsey & Company. Based in London, he led the firm’s global travel and hospitality practice and served clients across the travel, hospitality, and retail sectors.

Brown is chairman of the board of directors of Neiman Marcus Group and is active in the community, serving on the boards of Children’s Healthcare of Atlanta, the Georgia Tech Foundation, and the Metro Atlanta Chamber of Commerce Executive Committee and several other community organizations.

Brown is an alumnus of Georgia Tech, where he received a Bachelor of Science degree in management. He also received an MBA from Northwestern University’s Kellogg School of Management and a Master of Engineering Management from the McCormick School of Engineering and Applied Sciences. He is a Fellow of the Culinary Institute of America and has served as an executive-in-residence at the Cornell University School of Hotel Administration.

About Us - Inspire Brands (17)

John Bowie

Brand President, Buffalo Wild Wings

John Bowie serves as Brand President of Buffalo Wild Wings, part of the Inspire Brands family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Bowie sets the strategic direction for Buffalo Wild Wings and is responsible for overseeing the brand’s marketing, franchise operations, and supply chain teams. He is also responsible for the brand’s relationship with its franchise community.

Before becoming Brand President, Bowie served as Chief Operating Officer of Buffalo Wild Wings. As COO, he oversaw North American operations for more than 600 company-owned restaurants and more than 500 franchise restaurants. He led all operations services, including training, systems, equipment, quality assurance, and performance management.

Prior to joining Buffalo Wild Wings, Bowie served as Chief Operating Officer of Arby’s. As COO, Bowie was responsible for overseeing global operations for more than 1,000 company-owned restaurants and more than 2,400 franchised restaurants across seven countries. He led all operations services, including training, restaurant services, and quality assurance. Bowie previously served as Arby’s Senior Vice President of Operations for the Northeast Region. During his tenure at Arby’s, the brand’s global system sales surged 20% to $3.7 billion, its restaurants’ average annual sales increased 22%, and restaurant margins increased 300+ BPS.

Prior to Arby’s, Bowie was President of U.S. Operations for Church’s Chicken where he was responsible for all aspects of Church’s domestic business. Reporting to the CEO (Private Equity Operating Partner), Bowie served as the number two enterprise officer with responsibility for $1.2B in revenue, $50M in EBITDA and 1,300 restaurants. He led a team of 125+ restaurant professionals in several business functions including: operations, training, finance, marketing, human resources, franchising, development, and quality assurance.

Prior to Church’s Chicken, Bowie served as Senior Vice President and Chief Operations Officer of Friendly’s Ice Cream Corporation. In this role, he was responsible for all aspects of restaurant operations for 500+ restaurants. In addition, Bowie has held senior operations and marketing roles, both domestically and internationally, with Wendy’s International, Inc.

Bowie is an alumnus of the University of Notre Dame where he received a bachelor’s degree. He also received an MBA from Duke University’s Fuqua School of Business.

About Us - Inspire Brands (18)

Christian Charnaux

Chief Growth Officer

Christian Charnaux serves as Chief Growth Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. Inspire is supported by more than 675,000 company and franchise team members.

Inspire is a global restaurant company unlike any other with a combination of strong, differentiated brands tightly integrated around a shared data and technology-enabled platform which drives enhanced value for franchisees and other stakeholders.

Charnaux leads Inspire’s growth efforts and is responsible for accelerating unit growth domestically an internationally, as well as further unlocking benefits of business integration across the Inspire portfolio. The Development, International, Supply Chain, and Government Affairs teams report to Charnaux.

Prior to Inspire, Charnaux was with Hilton Worldwide where he served in a number of brand management, commercial services, and finance positions. Most recently, he was Senior Vice President of Corporate Finance where he oversaw Hilton’s Capital Markets, Mergers & Acquisitions, and Investor Relations efforts.

Previously, Charnaux was with the Boston Consulting Group where he focused on the travel and consumer product sectors. He also worked for J.P. Morgan in the Technology coverage and Mergers & Acquisition groups.

Charnaux is an alumnus of the University of North Carolina at Chapel Hill where he received a Bachelor of Arts degree, with Highest Distinction, in History and Political Science and was a Morehead Scholar. He also received an MBA, with Distinction, from Harvard Business School. He currently serves on the boards of ARCOP, National DCP, and Cristo Rey Atlanta Jesuit High School. He also serves on the Advisory Board of Georgia's Partnership for Inclusive Innovation and on the University of North Carolina Board of Visitors.

About Us - Inspire Brands (19)

Jason Maceda

Chief Development Officer

Jason Maceda serves as Chief Development Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Maceda leads all aspects of franchise restaurant development, including real estate & construction, architecture & design, franchise recruitment, and asset and portfolio management. He previously served as Senior Vice President of Franchise Development for Inspire.

Before becoming SVP of Franchise Development, Maceda served as Brand President of Baskin-Robbins. As President, Maceda set the strategic direction for Baskin-Robbins and was responsible for overseeing the brand’s marketing and operations, as well as the brand’s relationship with its franchise community.

Before becoming Brand President, Maceda held a number of roles within Dunkin’ Brands, including SVP, Baskin-Robbins U.S. and Canada and VP of Finance. Prior to joining Dunkin’ Brands, he served in a finance supervisory position at Davol Inc., a subsidiary of C.R. Bard Inc., a multi-national manufacturer of healthcare products.Previously, Maceda worked in public accounting at Ernst & Young, LLP.

Maceda currently serves as a Board Member and Treasurer for the Joy in Childhood Foundation.

Maceda is an alumnus of the University of Rhode Island, where he received both a undergraduate degree and a MBA.

About Us - Inspire Brands (20)

Christopher Fuller

Chief Communications and Impact Officer

Christopher Fuller serves as Chief Communications and Impact Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Fuller leads communications for Inspire and its brands, including internal and external engagement, meetings and events, creative services, community relations, and corporate communications, as well as the company's impact initiatives.

Fuller also serves as executive sponsor for the organization’s “Good Citizen” pillar within the “People First” platform. In this role, he has led the creation of the Inspire Foundation and the expansion of the Foundation’s purpose to ‘ignite and nourish change for good.’ In 2022, Inspire and its brands raised more than $22 million for philanthropic causes. And, in 2022, Fuller oversaw the publication of Inspire’s first impact report.

While at Inspire, Fuller has overseen communications for four brand acquisitions and integrations, beginning with the $2.9 billion acquisition of Buffalo Wild Wings in 2018 and most recently with the $11.3 billion acquisition of Dunkin’ Brands in 2020.

Fuller has 25 years of communications, PR, and government relations experience for organizations including restaurant brands, global ad agencies, and the United States Congress.

Fuller serves on the Leadership Council and co-chairs the Advisory Council for Dine for No Kid Hungry, is a board member of the Perimeter Chamber of Commerce, is a board member of the Georgia Music Accord, and is a member of the Arthur W. Page Society. Fuller also serves on the Leadership Communication Council at the University of Virginia Darden School of Business and on the board of the International Franchise Association. He also chairs the Inspire Foundation Board of Directors.

Fuller is an alumnus of West Texas A&M University where he received a bachelor’s degree in Mass Communications. He also received an MBA from the University of Dallas.

About Us - Inspire Brands (21)

Michael Haley

President and Managing Director, International

Michael Haley serves as President and Managing Director of International for Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

As President of International, Haley is responsible for growing the company’s restaurant footprint beyond the United States. This includes expanding in international markets where Inspire can secure large, multi-unit agreements with high-performing operators. Today, Inspire’s international presence includes over 9,700 restaurants across 58 global markets.

Prior to Inspire, Haley was based in London as the Chief Partnership Officer at Pret A Manger, where he held global responsibility for Pret’s Partnership shops. Prior to Pret A Manger, he spent more than 14 years with Starbucks Coffee Company in Seattle, Amsterdam, and London. While at the company, Haley led the development for Starbucks licensed and franchised stores across Europe, Middle East, and Africa.

Haley is an alumnus of Villanova University where he earned a Bachelor of Science degree in civil and environmental engineering. He also received an MBA from Georgetown University’s McDonough School of Business.

About Us - Inspire Brands (22)

Christopher Held, PhD

Chief Supply Officer

Christopher Held serves as Chief Supply Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Held is responsible for leading the supply chain functions of Baskin-Robbins, Buffalo Wild Wings, SONIC, and Jimmy John’s, as well as Arby’s and Dunkin' supply chain outside the United States.

Prior to Inspire, Held was with Restaurant Supply Chain Solutions (RSCS), the supply chain management organization for Yum! Brands. At RSCS, Held served as Senior Vice President for Kentucky Fried Chicken, where he was responsible for leading the supply chain for 4,500 KFC locations.

Previously, Held was with McKinsey & Company where he designed supply chain and operations strategy as well as postmerger supply chain and operations structure for clients across multiple industries. Held previously founded and operated an over the road transportation company and taught Supply Chain at the Georgia Institute of Technology.

Held earned his Ph.D. in Operations Management from the Georgia Institute of Technology,wherehe also earned a B.S. in Chemical Engineering. He holds master’s degrees in Management (Harvard University), Finance & Financial Law (University of London), Industrial Engineering (Georgia Institute of Technology), and Chemical Engineering (Universityof Houston).

About Us - Inspire Brands (23)

Kate Jaspon

Chief Financial Officer

Kate Jaspon serves as Chief Financial Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Jaspon oversees all accounting and reporting, tax, financial planning and analysis, treasury, and internal audit functions for Inspire and its brands. She is also responsible for managing Inspire’s relationship with lending institutions, investors, and the financial community.

Prior to joining Inspire in December 2020, Jaspon served as the Chief Financial Officer of Dunkin’ Brands, the former parent company to Dunkin’ and Baskin-Robbins, where she led all finance related functions, as well as investor relations since 2017. In this role, she oversaw global financial planning and analysis, accounting, financial reporting, tax, treasury, enterprise risk management, payments, insurance, and demand planning functions.

During her 15-year tenure with Dunkin’ Brands, Jaspon led several transactions including the company's IPO and follow-on equity offerings, securitizations and numerous debt transactions, the divestiture of a brand, and the sale to Inspire.

Previously, Jaspon spent eight years at KPMG LLP as an auditor. She is currently a member of the CNBC CFO Council, Board of Directors for W.W. Grainger, Inc., a Fortune 500 B2B business, and the Women’s Foodservice Forum. She also served as a Member and Audit Committee Chair of the Board of Directors for MOD Pizza from 2017 to 2019.

Jaspon is an alumnus of Babson College and is a CPA.

About Us - Inspire Brands (24)

John Kelly

President, Inspire Company Restaurants

John Kelly serves as President, Inspire Company Restaurants of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

As President, Inspire Company Restaurants, Kelly is responsible for the largest collection of multi-brand company restaurants in the United States representing Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. His organization brings focused attention and resources to grow Inspire’s company restaurants around three key tenants: People, Performance, and Profitability.

Before this role, Kelly was Chief Operating Officer of Arby’s and was responsible for overseeing North American operations for more than 3,400 restaurants. He oversaw the operations excellence of all Arby’s restaurants in the United States and Canada and led a team of more than 200 operations professionals.

Prior to becoming COO, Kelly served as Senior Vice President of Operations for the East Region, where he led operations management for 1,400 corporate and franchise restaurants. He also previously served as Senior Vice President of Operations for the West Region, where he led operations management for 1,800 corporate and franchise restaurants.

Prior to Arby’s, Kelly worked in Operations for McDonald’s, where he served as an Operations Consultant and assisted as a liaison for menu management, product development, and restaurant innovation in Chicago.

Kelly is an alumnus of Northern Illinois University where he received a Bachelor of Science degree in Communications.

About Us - Inspire Brands (25)

Dan Lynn

Chief Commercial and Restaurant Officer

Dan Lynn serves as Chief Commercial and Restaurant Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

Lynn oversees Commercial, Inspire Company Restaurants, and Communications. The Commercial Group oversees the Digital Guest Experience team, as well as demand generation, digital retail, guest product management, and customer marketing for each brand. He also leads the development of Inspire's comprehensive data & analytics functions, enabling each brand to leverage analytics and data science to drive competitive advantage and long-term growth. His role drives innovation across product management and operations innovation across Inspire's restaurants and technology platform.

Prior to Inspire, Lynn co-founded ZUZU Hospitality, a successful revenue platform for thousands of independent hotels across Asia.

Prior to founding ZUZU, Lynn worked for Expedia Group and led strategy and analytics for the North American business. He went on to launch Expedia in 13 new countries and served as CEO of AirAsia Expedia, and then head of APAC and Emerging Markets for Vrbo (an Expedia Group company).

Before joining Expedia Group, Lynn worked in McKinsey's London office, where he served global companies in the travel and hospitality industries.

Lynn is an alumnus of the University of Oxford, where he received a Master of Arts in Economics and Management. Lynn is a native of the United Kingdom.

About Us - Inspire Brands (26)

Scott Murphy

Chief Brand Officer

Scott Murphy serves as Chief Brand Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

Murphy oversees all brands and the CPG business, enabling tight coordination, standardization of operating procedures where applicable, and improved best practice sharing across the portfolio.

Before becoming the Chief Brand Officer, Murphy served as Brand President of Dunkin', setting the strategic direction for Dunkin' and overseeing the brand's marketing, franchise operations, and culinary teams, as well as the brand's relationship with its franchise community.

Prior to Inspire, Murphy served as President of Dunkin' Americas at Dunkin' Brands. He previously served in a variety of leadership positions with the company, including Chief Operating Officer of Dunkin' and Chief Supply Officer & SVP of International Operations for Dunkin' Brands.

Previously, Murphy served in leadership roles with A.T. Kearney, Inc., a management consulting firm, where he worked to identify and implement operational opportunities within the supply chain for the firm's largest clients.

Murphy is an alumnus of Georgetown University. He also received an MBA from the MIT Sloan School of Management.

About Us - Inspire Brands (27)

James North

Brand President, Jimmy John's

James North serves as Brand President of Jimmy John’s, part of the Inspire Brands family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

North sets the strategic direction for Jimmy John’s and is responsible for overseeing the brand’s marketing, operations, and supply chain teams. He is also responsible for the growth and success of Jimmy John’s company-owned restaurants as well as the brand’s relationship with its franchise community. Under North’s leadership, Jimmy John’s has grown to over 2,800 locations in 43 states and is one of the fastest growing restaurant brands in the United States.

North began his career with Jimmy John’s as an Assistant Manager in Champaign, Illinois. He went on to hold several positions within the company, including Area Manager, Guerilla Marketer, and Real Estate Manager. In 2003, North was promoted to Chief Operating Officer and one year later, he was named the company’s President.

North is an alumnus of the University of Canterbury in his home country of New Zealand.

About Us - Inspire Brands (28)

Nils H. Okeson

General Counsel and Chief Administrative Officer

Nils H. Okeson serves as General Counsel and Chief Administrative Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Okeson oversees the legal, corporate secretary, risk management, lease management, and administrative services functions for Inspire and its brands.

Prior to Inspire, Okeson was General Counsel and Chief Administrative Officer of Arby’s Restaurant Group, Inc.

Okeson joined Arby’s as General Counsel in 2005 and became General Counsel of Arby’s former parent corporation, Triarc Companies in 2007. In these roles, he helped lead the organization through a number of significant M&A and financing transactions as Triarc evolved into a pure play restaurant company eventually combining with Wendy’s International, Inc. to form Wendy’s/Arby’s Group in 2008. At Wendy’s/Arby’s Group, Okeson served as General Counsel of the parent company and each of the Arby’s and Wendy’s operating companies. Following Roark Capital Group’s acquisition of Arby’s in 2011, Okeson remained with Arby’s as General Counsel while assuming additional senior management responsibilities.

Previously, Okeson was a partner at Alston & Bird LLP in Atlanta, Georgia, where he spent 15 years specializing in corporate governance, mergers and acquisitions, securities regulation, and corporate finance. While at Alston & Bird, Okeson co-chaired the firm’s securities and corporate governance practice quality teams.

He was listed in Chambers USA America’s Leading Lawyers for Business, The Best Lawyers in America, and Georgia Super Lawyers. Okeson is a past member of the Advisory Board of the Weinberg Center for Corporate Governance at the University of Delaware. In 2005, he was named a Georgia Rising Star in Atlanta magazine and Georgia Super Lawyers – Rising Stars Edition. Okeson was named Outstanding General Counsel in 2015 and Dealmaker of the Year in 2019 by the Atlanta Business Chronicle and the Georgia chapter of the Association of Corporate Counsel.

Okeson is an alumnus of the University of Virginia where he received a Bachelor of Arts, with distinction, majoring in economics and minoring in mathematics. He also received a JD from the University of Virginia School of Law.

About Us - Inspire Brands (29)

Rita Patel

Brand President, Arby's

Rita Patel serves as Brand President of Arby’s, part of the Inspire family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Patel sets the strategic direction for Arby’s and is responsible for the growth and success of over 3,400 franchise and corporate restaurants.

Before becoming the brand president, Patel served as Chief Marketing Officer of Arby’s. As CMO, Patel oversaw advertising, digital innovation, menu development and the overall brand experience for Arby’s.

Prior to joining Arby’s, Patel served as Chief Marketing Officer of Buffalo Wild Wings, the largest sports bar brand in the United States with more than 1,200 restaurants.

Prior to joining Buffalo Wild Wings, Patel served as Vice President of Brand Management with Target, a major general merchandise retailer store in the United States. With Target, Patel implemented consumer insight and brand purpose to help the company. Patel also led the launch of Good & Gather, Everspring, and other brands.

Prior to working with Target, Patel served as the New Products Marketing Director with MillerCoors, now Molson Coors Beverage Company, a U.S based brewing company. While there, Patel helped launch the Peroni beer brand to the Australia market. She also managed brand strategy for Coors Light when the brand passed competition to secure the 2nd highest percentage of market share.

Patel has further related experience through her multiple roles at Beam Suntory and Wrigley with focuses on domestic and international marketing.

Patel is an alumnus of DePaul University where she received a bachelor’s degree. She also received an MBA from Loyola University Chicago’s Quinlan School of Business.

About Us - Inspire Brands (30)

Raghu Sagi

Chief Information Officer

Raghu Sagi serves as Chief Information Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

Sagi is responsible for leading technology initiatives across the Inspire enterprise, including enhancing technologies for company and franchise restaurants as well as the overall digital experience for guests.

Prior to Inspire, Sagi served as Chief Engineering Officer for Sephora Americas (an LVMH brand), where he was responsible for Omni-Channel Digital, Retail, Personalization & CRM including Loyalty and Data Insights technology capabilities and platforms.

Prior to Sephora, Sagi held technology leadership positions at Walmart and Best Buy.

During his time at Inspire Brands, Sagi was named to the Forbes CIO Next List, recognizing the top 50 top tech leaders redefining the CIO role and driving game-changing innovation. He was also named to the CIO 100 list and the Constellation Research 2023 Business Transformation 150 list.

Sagi is an alumnus of Jawaharlal Nehru Technological University, where he received a Bachelor of Technology in Electronics and Communications Engineering. He also received a Master of Science in Electrical Engineering from Southern Illinois University Edwardsville.

About Us - Inspire Brands (31)

Jim Taylor

Brand President, SONIC

Jim Taylor serves as Brand President of SONIC, part of the Inspire Brands family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Taylor sets the strategic direction for SONIC and is responsible for overseeing the brand’s marketing and franchise operations teams as well as the brand’s relationship with its franchise community.

Taylor previously served as the Brand President of Arby’s, leading the brand through 9 years of consecutive same store sales growth and managing the success of over 3,400 franchise and corporate restaurants. Before becoming brand president, Taylor served as Chief Marketing Officer of Arby’s, where he led all research and development, new product innovation, brand marketing and positioning, advertising creation, and media planning. He also served as Senior Vice President of Brand Advertising and Activation as well as Senior Vice President of Product Development and Innovation.

Prior to joining Arby’s, Taylor worked for Darden Restaurants, the parent company of some of the most recognizable brands in full-service dining, such as Olive Garden, LongHorn Steakhouse, The Capital Grille, and Seasons 52. At Darden, Taylor served as Senior Vice President of Enterprise Strategy, Innovation, and Marketing; Senior Vice President of Olive Garden Brand Development; Marketing Director of Olive Garden Brand Development; and Marketing Director of Red Lobster National Promotions.

Taylor began his career with Procter & Gamble where, during his 15-year tenure, he served in various finance and marketing leadership capacities for the company’s oral care, male grooming, and digestive wellness portfolios.

Taylor serves on the Board of Advisors to the University of Georgia Terry College of Business.

Taylor is an alumnus of the University of Illinois where he received a Bachelor of Science degree with honors in General Engineering. He also received a Master of Science degree from Stanford University.

About Us - Inspire Brands (32)

Natalie Rothman

Chief People Officer

Natalie Rothman serves as Chief People Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,600 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

Rothman oversees the strategy, development, and execution of human resources, organizational effectiveness programs, and talent management programs for Inspire and its brands.

Prior to Inspire, Rothman served as EVP, Chief Human Resources Officer at Advance Auto Parts, where she oversaw all aspects of HR and team member development including a focus on in-store team members. While there, she built a world-class HR organization, leveraging experience from her ten years previously working at PepsiCo. At PepsiCo, Rothman led HR for Pepsi’s global foodservice division with 5,500 team members around the world, leading talent strategy and creating a center of excellence for training, talent development and organizational design.

Rothman is an alumna of Ithaca College where she received a Bachelor’s degree in Speech Communication and Rhetoric. She also holds a Master’s degree from American University in Human Resources and International Communication as well as a Juris Doctor degree from Brooklyn Law School.

About Us - Inspire Brands (2024)
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